Mapendo International:
A campaign celebrates success in refugee relief efforts that saved thousands of lives.
company
Mapendo International
ABOUT THE ORGANIZATION
Mapendo International is a non-profit organization dedicated to rescuing and protecting at-risk refugees in Africa who have fallen through the cracks of humanitarian assistance. Steinfeld Communications [was enlisted, was hired] to launch publicity campaign for large two-night fundraiser. Main objectives were to attract as many [people to attend fundraiser, people as possible to attend] fundraiser, and maximize donations to Mapendo International.
steinfeld communications work
Wrote press release and media advisory about upcoming fundraiser, created organization’s first press kit, and successfully pitched story ideas to newspapers and TV stations.
Met with Kitty Dukakis, conducted interview, and wrote article on her work, which was published in Hometown Weekly newspapers (5 towns).
Collaborated with Ms. Dukakis on her speech for the fundraising event.
Collaborated with Rose Mapendo, the United Nations Humanitarian of the Year, on her speech for the fundraising event.
What was accomplished:
1.
Media campaign on Mrs. Dukakis’s work on behalf of refugees led to a $100,000 donation to Mapendo.
2.
Press release, SC-produced press kit, and creative advocacy resulted in 3-page article that began on page 1 of The Boston Globe Metro section as well as articles in other news outlets.
3.
WHDH-TV (NBC affiliate) sent a crew to the fundraiser, filmed the event, and [broadcasted, aired] segments twice during prime time.
4.
The Boston Globe international reporter wrote a piece about Mapendo in his “Worldly World” blog.
5.
Public outreach campaign led to standing room only attendance at fundraiser for Mapendo International.
Newspaper article:
Article in Hometown Weekly of Needham, written by Pam Steinfeld.