Services/Areas of Expertise

My areas of expertise are Media Relations, Content Strategy & Development, and Project Management. Please see below for detailed information, examples, and testimonials.

1. Media Relations

Writing and Pitching Clients’ Stories—Obtaining News Coverage

I bring to every project a knack for generating media coverage. When pitching stories, creating press releases, and writing articles, I make sure that my client’s message is communicated in such a compelling way that editors and producers want their audiences to see and read it.

Select Accomplishments in Media Relations:

Designed and executed a media campaign to boost fundraiser attendance, visibility, and donations. The strategic targeting resulted in 500 people in attendance, four published articles (including in The Boston Globe), TV coverage, and a $100,000 donation.
Secured press coverage 25 times in 22 months, significantly raising brand recognition and communicating the expertise of a home care organization.

Regularly promote - in print and on social media - events for diverse clients, consistently resulting in standing room-only crowds (400-500).
Public relations campaign for a musician - “singer/songwriter Pam Steinfeld” - resulted in articles in over 15 newspapers (including The Washington Post Magazine), airplay at over 30 radio stations across the U.S. and abroad, and four cable TV interviews/performances.

“Pam significantly raised the profile of Mapendo International in Massachusetts. She has enormous talent for successfully pitching a story, versatile writing skills, as well as a sense of humor and professionalism that made her a tremendous asset to this office.”

— Sasha Chanoff, Founder and Executive Director of Mapendo International (now RefugePoint)

2.  Content Strategy & Development - Writing and Editing Print and Digital Communications

I have had the opportunity to write on so many topics, in various forms, for specific audiences, and for different reasons. In the process, I have produced website content, marketing brochures, external e-newsletters, internal newsletters, information kits, social media campaigns, annual reports, Op-eds, etc. Goals for these communications were to increase brand recognition, website traffic, social media followings, donations, and/or business referrals.

Select Accomplishments in Content Strategy & Development:

Wrote speeches for Ms. Kitty Dukakis and Ms. Rose Mapendo, the U.N. Humanitarian of the Year, which reflected their unique voices and were exceptionally well-received by the speakers and the audience.
Rebuilt and substantially expanded communications and public relations department of healthcare agency. Wrote and edited all print

collateral, social media campaigns, research-backed e-newsletters, website content, and all internal and external communications.

Researched and wrote in-depth article on a national musician appearing locally, increasing audience (by 30%) and leading to a sold-out show.

“Pam was charged with writing and producing a mental health-focused monthly newsletter that included valuable clinical content…. Pam did the research and was able to translate her findings into user-friendly content. The feedback from this effort was very positive and generated referrals to the organization.”

— Alice L. Rose, MS, RN, ANP-BC, LNHA, Chief of Clinical Services, North Hill Senior Living (formerly Vice-President and Administrator, Service-Enriched Housing at MHPI, Inc.)

3. Project Management

creating and Supervising Multi-Phase Public Relations Projects

Select Accomplishments in Project Management:

Designed and supervised implementation of external and internal communications plan for nonprofit organization. Collaborated with C-suite executives on idea-generation and spearheaded numerous print and digital projects involving research, interviewing, public outreach, writing, editing, fact-checking, photo-editing, and distribution.
Created the brand of a musician - creating a logo and website, garnering extensive press coverage across the country, producing an award-nominated music CD, and leading marketing campaigns (including posters and brochures) that

resulted in national radio airplay and about 150 performances (e.g., at National Race for the Cure in Washington, DC).

Researched 40-year history of nonprofit organization, including its numerous contributions to individuals with substantial mental challenges. Produced four-color retrospective in two formats: traditional, 16-page, full-size brochure and “map” format.

“I worked with Pam for four years and she made major contributions to the company. Pam re-built and expanded the marketing and public relations department. She was in charge of producing brochures, annual reports, and all other collateral. She made remarkable improvements to our branding and messaging.”

— Susan Horner, Housing Expert